Cubic Castles is a small game, and not many people know about the game. Heck, I found out about the game around a few years ago, when looking for a "free" Minecraft game. The thing is that not many people will find out unless advertising happens. As many has explained before, advertising doesn't always work, and lots of money can be lost. But we can look at the stats of social platforms, and see which one would have an effective reach.
According to Hootsite blogs, Forty-five percent of Americans used ad-blockers in 2017, though they may not use them all the time or on every device. China is blocking the most ads at 54 percent of users, but only 18 percent of users in Japan do. Meanwhile, 50 percent of people think ignoring online ads is easy.
Now the reason I start this discussion is that, from my knowledge, Cubic Castles has not done a advertisement on YouTube (Please correct me if I'm wrong). YouTube advertising tends to be more dynamic, interactive and in your face though. Even if you skip the ad, the 50% of people who does watch advertisements will be forced to watch at least 5 seconds, knowing that you took notice of the advertisement.
YouTube advertisements are more profitable than any other platform, and a Audience Study in 2013 conducted by Google Plus shows that over 50% of the audience on YouTube were interested in the advertisement that showed, while for TV advertisements, it was lower. This is expected to grow much higher, since that was an experiment in 2013, and social media is getting more attention in our lives.
Using True View ads, you are able to target people from a specific by demographic, interest, topic, etc. That way you will be able to have more people be interested in the video or ad you are showing.
Again, this is my personal opinion and I am just showing a few facts. For all I know, CC might of thrown out a YT ad and I don't even know! Please discuss in the comments below if I am wrong or more support, thanks for reading and have a nice day!
EDIT: Advertising CC would be and is expensive. CC has spent thousands on advertising. And the thing is: It's worth it, in my opinion. YouTube ads have an average cost-per-view of $0.10 – $0.30, you'd be only paying $1000 for 10,000 people that watched your advertisement for more than 30 seconds (showing that they would be interested).
In simple terms, you pay for a TrueView in-stream ad when somebody watches at least 30 seconds of your ad (unless it is shorter). You pay for a TrueView video discovery ad when somebody clicks on your ad thumbnail. So you would only pay for the ad if they are interested, which makes more sense. This isn't the whole story so please again, if I'm wrong, correct me.
- Should there be YT ads about CC?24 votes